[REPLAY] And if studies REALLY allowed you to reach your market and ensure the success of your innovations?
Discover this webinar animated by our teams as part of the Sping Box Event 2022 (Printemps des Études online). This webinar aims at understanding the specificities of user studies in innovation and how they can be a real springboard to reach your market!
Speakers
On the program of the webinar
Charlotte Roux
Marketing Project Manager
Syrine Cassagne
Webmarketing
In a context marked by the abundance of data, the multiplication of market insights and research solution, how to differentiate between classic marketing studies and UX studies and how to identify the most interesting models to test your innovative product or service.
Understand the benefits of usage studies in innovation and discover key methodologies such as the evaluation of acceptability and desirability, which allow to determine the chances of success of your innovative project and to increase its chances of adoption.
A solution that combines digital and human expertise to offer quick and accessible usage studies, which allow to involve your targets at each step of your project ans thus maximize its chances of success on the market !
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