Exploration de l’intérêt

"First Exploration": quickly examine your targets' interest in your innovation

Thank to this study model, you can find out what spontaneous interest your future users have in your innovative solution in a few days. This market test allows you to identify the motivating factors and the obstacles to be removed to help you improve your concept and meet the real needs of your targets.

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Why choose a "First Exploration" qualitative study for your innovative project?

Users are the key to the success of your innovation: don't miss out on their feedback and sound out their interest in your project easily and quickly!

Know if your innovation will make sense to your targets

You need to be reassured about the interest your future users will have in your innovative product or service? This RyM study will enable you to find out what motivates and hinders your targets so as to assess whether your solution meets their needs and problems.

Identify levers for action and improvement

You need factual elements to guide the development of your innovation? Thanks to RyM, you will identify the blocking points for your future users and obtain the keys to knock down the barriers to the potential success of your innovation project.

Prioritise your developments and secure your investments

You have several ideas for innovation? You want to rationalise your development expenditure? RyM, will allow you to sort out your project portfolio and to know on which ones to pursue investments thanks to a clear "Go/No Go".

Charlotte

Prendre en main vos projets de A à Z en fonction de vos objectifs pour vous garantir des résultats et des rendus de qualité !


With First Exploration, include your future users in the early stages of your innovation project to steer it in the right direction

Thanks to our online communities, explore your targets' interest in your innovative product or service.

ETUDES RYM_First Exploration
  • Contextualisation of your project
  • Methodological and pricing proposal
  • Determination of the targeted community(ies) among those of the yoomaneo platform (Mobility/Transport, Health/Medicine, Energy, IoT/Digital world, Lifestyle/Consumption, Leisure/Sport/Wellness)
  • Presentation of the concept and gathering of qualitative information
  • Identification of the emotions felt when discovering the innovation  
  • Determining first impressions of the concept 
  • Highlighting of your future users' motivational elements
  • Investigation of the obstacles to the use of the concept 
  • Identification of the conditions for the innovation acceptance
  • Determination of the directions to be followed through an interactive and operational deliverable 
  • Access to extracts from participants' speeches to illustrate each level of analysis

"First Exploration": what's next?

Whether at the beginning or at the end of your study, you can access a wide range of options suited to your project:

Concept formalization

Allows you to have a communication video that brings your innovation project to life and allows you to introduce it to its future users for evaluation.

Custom recruitment of users

Allows you to benefit from a recruitment of specified targeted users to participate in your study, whether it is BtoB or BtoC.

Interaction with users

Allows you to stay in touch and interact with participants after the study, in a predefined time frame, via our yoomaneo platform.

Usage Check

Allows you to benefit from a further qualitative study to validate how future users imagine themselves using your innovation.

Our customers talk about it better than we do...

RyM supports a garden tool project designed to potect your back

"The results confirmed the potential of my tool. And the interviewees' enthusiasm shows that the tool is really expected in the market. By getting back in touch with the garden tool companies, with the study's results, I will have more arguments to convince them."

Ghislain BUTIN, Project Leader, Aerator spade

temoignage RyM service d etude de marche

RyM supports a digital therapy project to overcome persistent baby blues

"It's the way we communicate that has changed. We now have a clearer approach, we explain the concept and its functions much more. Everything has become more serious and concrete. And it has helped us to gain more credibility and self confidence, and has allowed us to create new partnerships with a greater visibility."

Maëva BUISSON-CHAVOT, Psychologist and co-founder, ACROPSY

RyM supports a Made in France multifunction bicycle vest project

"It was really appreciated that the team took the time to orally present the results. Then, that I could have the written support which allows me to go further. Also, it was helpful: we're going to implement the product customization!"

Delphine CHARTON, Founder, VASIMIMILE

temoignage RyM service d etude de marche

RyM supports a digital therapy project to overcome persistent baby blues

"It's the way we communicate that has changed. We now have a clearer approach, we explain the concept and its functions much more. Everything has become more serious and concrete. And it has helped us to gain more credibility to create new partnerships with a greater visibility."

Maëva BUISSON-CHAVOT, Psychologist and co-founder, ACROPSY

RyM supports a garden tool project designed to potect your back

"The results confirmed the potential of my tool. And the interviewees' enthusiasm shows that the tool is really expected in the market."

Ghislain BUTIN, Project Leader, Aerator spade

RyM supports a Made in France multifunction bicycle vest project

"It was really appreciated that the team took the time to orally present the results. Then, that I could have the written support which allows me to go further..."

Delphine CHARTON, Founder, VASIMIMIL

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