Three study models of the RyM service : for which use cases ?
Validate the user expectations for your innovation
I boost the development of my innovative product or service by taking into account the user experience
I analyze the first stages of my innovation on the market to optimize its marketing strategy
I find and convince prospects, partners and potential investors to make my innovation project viable
Measure the opinions of your future users
I make sure that my innovation make sense by interrogating a large and representative panel that match my target
I strengthen the adoption of my innovation in the market by confirming user expectations through robust data
I evaluate several projects on different markets to choose the most promising project, for the most receptive target
Reach your Market: what are the studies' steps?
Le service RyM se déroule en 6 étapes pour bénéficier de résultats robustes et de recommandations sur-mesure dans un délai maîtrisé.
Formalization of the concept
Data collection
Restitution of results
Diagnostics & Methodological proposal
Participant Recruitment
Analysis of user feedbacks
Diagnostics & Methodological proposal
Formalization of the concept
Participant Recruitment
Data collection
Analysis of user feedbacks
Restitution of results
Reach your Market: what's next?
User interaction
Willingness to pay
Allows you to evaluate if users are willing to pay for your innovation and determine its optimal price based on the perceived value.
Additional questions
Allows you to go further by submitting new questions, interviewing a new target or testing an alternative to your innovation.